LISTEN LIVE

Dipayan Biswas

Dr. Dipayan Biswas by the "Steak Tippin'" food truck on the USF Tampa campus
Lisa Peakes / WUSF News

If you want to enjoy the food you're eating more, a sensory marketing expert from the University of South Florida suggests you have a seat.

Unless it's broccoli - then you might want to stand up.

Mark Schreiner / WUSF Public Media

If your New Year's resolution is cutting down on sweets and other foods that aren't good for you – you may want to follow your nose.

Mark Schreiner / WUSF Public Media

If you've ever dined out and wondered why you chose a cheeseburger over the salad, the choice may not have entirely been your own -- you might have been influenced by the music the restaurant was playing. 

That's one of the findings from a study by a University of South Florida researcher.