Jeb Bush to Declare Presidential Run, Playing Down His Surname
And as the third member of his family to seek the nation’s highest office, he brings to the race a last name that at once burnishes and tarnishes, evoking the nobility of public service and a deep distrust of political entitlement. Mr. Bush’s campaign will highlight that tension on Monday with the selection of a spare logo, first used in his failed 1994 race for governor, that excludes his surname. It reads simply “Jeb!” And while Mr. Bush’s wife, Columba, and his three adult children plan to attend his speech, aides said his father and brother would not join him for the announcement at the Kendall Campus of Miami Dade College.
MIAMI - Nearly 27 years after his father was elected president, molding a political dynasty that would propel one son into a governor's office and another into the White House, Jeb Bush plans to declare his own bid for the presidency here on Monday.