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USF Vinik Sport and Entertainment Management Program

Heather Garozzo, a world champion video gamer and vice president of Marketing for the Dignitas gaming organization, speaks with USF business professor Janelle Wells about diversity and growth within eSports.
Thomas Iacobucci / WUSF Public Media

Video gamers and national eSports industry leaders gathered in Tampa Wednesday to talk about gaming as a culture and as a business, across the country and in the Tampa Bay area.

Alpha Entertainment LLC

A second professional football league is supposed to come to Tampa in 2020. But one local sports marketing expert says its likelihood of success isn’t high.

Tampa Bay Rays

Last week, Tampa Bay Rays Principal Owner Stuart Sternberg said a plan to build a new baseball stadium in the Tampa neighborhood of Ybor City was dead.

The Wall Street investor and other team officials said it wasn’t clear where most of the estimated $892 million for a new ballpark would come from, but a University of South Florida sports marketing expert said Sternberg should shoulder much of the blame for the failure.

USF Vinik Sport and Entertainment Management Program

On Monday, October 9th, a free lecture event brings some major names from the sports industry to the USF Sun Dome.

Mark Schreiner / WUSF Public Media

Jeff Vinik's ties to the University of South Florida continue to get stronger, as a Muma College of Business program now bears his family's name.

The Vinik Sport and Entertainment Management Program was started five years ago with the Tampa Bay Lightning owner's assistance. Since then, USF officials say he and his wife, Penny, have contributed more than $6 million to the graduate-level initiative.