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Jordan Zimmerman

USF University Communications & Marketing

The University of South Florida System Board of Trustees on Thursday awarded President Judy Genshaft a  $263,175 performance bonus.

Mark Schreiner / WUSF 89.7 News

For the fourth time since last September, the University of South Florida has renamed one of its schools after receiving a gift of at least ten million dollars. But unlike the last three, this time it’s not a business school, but the School of Mass Communications that’s being "rebranded."

The new Zimmerman School of Advertising and Mass Communications is named after USF trustee, advertising executive Jordan Zimmerman, who in March donated $10 million to his alma mater.

"There’s no better time than today to make the gift towards education, make the gift to give back to others, make the gift of forward education and make the gift to build the number one advertising communications school in the world," he said at a celebration outside the school.

USF

It's yet another multimillion dollar donation and corresponding name change for a University of South Florida school. But this one's a little bit different.

The amount of the donation -- $10 million -- is the same as two of the three previous gifts, and the giver is a USF graduate, also like two of the previous donors. This time, however, the recipient isn't a USF business school.