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Jordan Zimmerman

Jordan Zimmerman, seen with USF President Judy Genshaft and students at the naming of the Zimmerman School of Advertising and Mass Communications in 2015, has been named the chair of the USF Board of Trustees.
Mark Schreiner / WUSF Public Media

The University of South Florida will have a new president, Steven Currall, in July. But before that, it's gaining a new chair of the Board of Trustees.

Advertising executive Jordan Zimmerman has served as the Board's vice chair since June of 2016. He's now moving up to the lead role, taking over for Brian Lamb after a unanimous vote from the rest of the board Monday.

USF University Communications & Marketing

The University of South Florida System Board of Trustees on Thursday awarded President Judy Genshaft a  $263,175 performance bonus.

Mark Schreiner / WUSF 89.7 News

For the fourth time since last September, the University of South Florida has renamed one of its schools after receiving a gift of at least ten million dollars. But unlike the last three, this time it’s not a business school, but the School of Mass Communications that’s being "rebranded."

The new Zimmerman School of Advertising and Mass Communications is named after USF trustee, advertising executive Jordan Zimmerman, who in March donated $10 million to his alma mater.

"There’s no better time than today to make the gift towards education, make the gift to give back to others, make the gift of forward education and make the gift to build the number one advertising communications school in the world," he said at a celebration outside the school.

USF

It's yet another multimillion dollar donation and corresponding name change for a University of South Florida school. But this one's a little bit different.

The amount of the donation -- $10 million -- is the same as two of the three previous gifts, and the giver is a USF graduate, also like two of the previous donors. This time, however, the recipient isn't a USF business school.