University Beat report on the renaming of the USF Zimmerman School of Advertising and Mass Communications and the issues that the new name raises.
For the fourth time since last September, the University of South Florida has renamed one of its schools after receiving a gift of at least ten million dollars. But unlike the last three, this time it’s not a business school, but the School of Mass Communications that’s being "rebranded."
"There’s no better time than today to make the gift towards education, make the gift to give back to others, make the gift of forward education and make the gift to build the number one advertising communications school in the world," he said at a celebration outside the school.
It's yet another multimillion dollar donation and corresponding name change for a University of South Florida school. But this one's a little bit different.
The amount of the donation -- $10 million -- is the same as two of the three previous gifts, and the giver is a USF graduate, also like two of the previous donors. This time, however, the recipient isn't a USF business school.