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You’re going to need a face mask to check into most hotels.

In normal times, hotels promote their star chefs or their swanky design upgrades. But priorities have changed. In the age of the coronavirus, the news from Hilton is a partnership — with Lysol.

As hotel guests begin to return, the standard expectation of hygiene has been elevated to "where it's cleanliness almost with a double exclamation point after it," says Phil Cordell, Hilton's global head of brand development.

Sandpearl hotel
Sandpearl Resort

Clearwater mayor Frank Hibbard says he’s expecting a busy Memorial Day weekend, as more people choose to vacation close to home.  Hibbard says hotels on Clearwater Beach are taking precautions to prevent spread of coronavirus.  

Empty hotel parking lot
Maria Tsyruleva

Hotels in Florida that typically would be packed for spring break and the promise of summer have become ghost towns during the coronavirus pandemic.

Gov. ron DeSantis in front of a podium
Facebook

Gov. Ron DeSantis said Saturday that state officials are looking at the possibility of putting people who test positive for the coronavirus in facilities such as hotels to help prevent them from spreading the virus to family members.

Tampa hotel
Robert Neff via Wikimedia Commons

Last week, a Hillsborough judge struck down a 2017 Tampa ordinance that charged visitors staying at downtown and Ybor City hotels an additional $1.50 per-room per-night fee.

Then-Florida House Speaker Richard Corcoran called the fee, which the city dubbed a “Tourism Marketing Assessment,” illegal.

If you use travel booking websites, beware.

New research from the American Hotel & Lodging Association (AHLA) reveals that customers are cheated out of almost $6 billion annually by online booking scams from fraudulent or misleading travel websites.

Updated Oct. 9 at 3:50 p.m. with statement from Expedia Group

Tampa hotel
Robert Neff via Wikimedia Commons

While Florida prepares for Hurricane Irma, Tampa Bay hotels are experiencing a cycle of room reservations.

As east coast residents are coming to Tampa, some tourists are leaving the area ahead of the storm.

National Trust for Historic Preservation

The future of one of the largest wooden structures in the world will be decided Tuesday. Belleview Biltmore hotel near Clearwater is up for demolition if a rezoning measure is approved.

The Belleview Biltmore Hotel, built in 1897, hosted business giants, local socialites and even presidents back in the day. It closed in 2009 for renovations but with the housing market crash it never reopened.

Now, a rezoning measure would allow developers to bulldoze it and build condos in its place.

Hotels in St. Petersburg and Tampa did well in June.

Hotel occupancy rates in the Tampa- St. Petersburg area went up 5.8 percent from last year. The average daily rate rose 4.7 percent and the revenue per available room increased 10.8 percent. That's according to the Tampa Bay Business Journal.