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Publix Super Markets

Grocery customers can now avoid the dreaded deli line by going online.

Publix Super Markets just announced the launch of an Internet-based deli ordering system.

Publix Deli Online Easy Ordering will debut at one Lakeland store on Aug. 3 and should be in 50 stores by the end of this year, including "a handful in the Tampa Bay area," said spokeswoman Shannon Patten.

The service will enable shoppers to order custom sub sandwiches and wraps, as well as sliced meats and cheeses, for in-store pickup.

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