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As the Visit Florida tourism marketing agency celebrated record first-quarter tourism numbers while meeting last week in Orlando, staff and board members also expressed concern that increasing cost of hotel rooms is slowly affecting occupancy rates.
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With the state drawing record numbers of tourists from other parts of the country as the industry rebounds from the COVID-19 pandemic, Visit Florida President and CEO Dana Young received an 8.6% pay boost.
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Visit Florida has drawn praise the past few years for its marketing work amid crises such as toxic algae outbreaks and the COVID-19 pandemic.
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Visit Florida is set to run out of funding in fall of 2023 — unless state lawmakers act before then.
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The president and CEO of Visit Florida said the agency will continue to expand its marketing efforts and encourage tourists to vacation in Florida this winter.
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From the coronavirus pandemic, standardized testing schools and the environment, here are some issues that the legislature will take up this year.
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Tourism officials are slightly lowering expectations through the middle of 2022 for Canadian and overseas travelers, along with looking at the impact on the state's economy.
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Visit Florida reported the positive outlook as more people become vaccinated from the coronavirus and cruise ships resume sailing.
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More visitors are coming to the state as the 2021 numbers from April 1 through June 30 were just 2.2% below where the state was in 2019.
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The policy coordinator for Gov. Ron DeSantis' Office of Policy and Budget said he expects the White House to match the Canadian border-policy changes within the next three weeks.
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Florida drew 26.162 million domestic and international visitors from Jan. 1 to March 31, down from 30.4 million tourists during the first quarter of 2020.
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The new estimates by Visit Florida included a revision of the overall numbers for 2020 that indicates the pandemic was worse on the leisure and hospitality industry than previously projected.