visit florida

Florida’s tourism industry is showing signs of recovery. But it’s not expected to reach pre-pandemic levels for another year.

The study from Destinations Florida shows a slow but steady recovery from the impacts of the coronavirus pandemic.

By 2022, they estimate visitors will be returning to Florida in numbers close to what the state saw before the coronavirus pandemic.

But it's an improvement in the 60.5% drop the state experienced from July to September as it tries to rebound from the coronavirus pandemic.

The coronavirus pandemic has brought Florida’s tourism industry almost to a halt. But the agency in charge of marketing the state is making a pitch to visitors near and far.

Even before the coronavirus pandemic, the market share of overseas travelers to Florida was decreasing. Visit Florida's Staci Mellman says the drop started in 2015.

Visit Florida is expanding its marketing efforts after the coronavirus severely impacted the state’s tourism industry. The agency is hoping to convince tourists within driving distance of Florida to vacation in the Sunshine State.

The state anticipates at least 11,000 layoffs will become permanent by the end of the year.

It comes as the state sees a decline in the number of daily coronavirus cases.

Visit Florida plans to market the state as a safe destination for those seeking outdoor adventure

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