visit florida

The policy coordinator for Gov. Ron DeSantis' Office of Policy and Budget said he expects the White House to match the Canadian border-policy changes within the next three weeks.

Florida drew 26.162 million domestic and international visitors from Jan. 1 to March 31, down from 30.4 million tourists during the first quarter of 2020.

The new estimates by Visit Florida included a revision of the overall numbers for 2020 that indicates the pandemic was worse on the leisure and hospitality industry than previously projected.

Forbes called it a “brand new genre of television marketing by a tourism organization.”

Estimates show the state handled 86.714 million travelers in 2020, down 34% from the previous year and the lowest number in a decade.

Visit Florida reports a 34% drop in yearly visitors in 2020, and the lowest annual total since 2010.

The next target audience for Visit Florida will be the West Coast, expanding earlier efforts that targeted travelers from East Coast cities who could drive or take short flights to Florida.

Part of the reason is that tourists are next expected to flock to Florida in the coming months.

Florida’s tourism industry is showing signs of recovery. But it’s not expected to reach pre-pandemic levels for another year.

The study from Destinations Florida shows a slow but steady recovery from the impacts of the coronavirus pandemic.

By 2022, they estimate visitors will be returning to Florida in numbers close to what the state saw before the coronavirus pandemic.

But it's an improvement in the 60.5% drop the state experienced from July to September as it tries to rebound from the coronavirus pandemic.