visit florida

Gov. Ron DeSantis is recommending about $260 million go to Florida’s ports and another $50 million toward marketing Florida as a tourism destination.

Gov. Ron DeSantis outlined his plans for the $4.1 billion the state plans to spend from money received from the federal government, including funds to fix the state's troubled unemployment system.

Estimates show the state handled 86.714 million travelers in 2020, down 34% from the previous year and the lowest number in a decade.

Visit Florida reports a 34% drop in yearly visitors in 2020, and the lowest annual total since 2010.

The next target audience for Visit Florida will be the West Coast, expanding earlier efforts that targeted travelers from East Coast cities who could drive or take short flights to Florida.

Part of the reason is that tourists are next expected to flock to Florida in the coming months.

The budget proposal would increase funding for public schools and target environmental projects, including Everglades restoration, despite shortfalls from the coronavirus pandemic.

Florida’s tourism industry is showing signs of recovery. But it’s not expected to reach pre-pandemic levels for another year.

The study from Destinations Florida shows a slow but steady recovery from the impacts of the coronavirus pandemic.

By 2022, they estimate visitors will be returning to Florida in numbers close to what the state saw before the coronavirus pandemic.

But it's an improvement in the 60.5% drop the state experienced from July to September as it tries to rebound from the coronavirus pandemic.

The coronavirus pandemic has brought Florida’s tourism industry almost to a halt. But the agency in charge of marketing the state is making a pitch to visitors near and far.