A "Homeless Social Marketing" campaign was unveiled at the Art Institute of Tampa today
The campaign was spearheaded by state Rep. Kathleen Peters of St. Petersburg and "True Face," a student design group at the Art Institute of Tampa. It's goal is to show the true face of homelessness today.
Rep. Peters says homelessness is an issue throughout the state.
"There is a growing trend of children and family, and there is a strong perception that if you ask someone to describe a homeless person to you, typically they describe who might be on the street corner or sleeping under a bridge or sleeping on a park bench," Peters said, "when actually, more than 63,000 children in the state of Florida are homeless."
The True Face campaign launch came with social media, advertisements and billboards aimed at showcasing issues with homelessness in Florida.