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Toys "R" Us Uses Tampa Bay As Test Market For New Products

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Toys "R'' Us has revamped three Tampa Bay-area stores with a slew of new gadgets and a fresh look, as it works to stay afloat in a cutthroat toy and retail industry this holiday season.

The Tampa Bay Times reports that the area's population growth, economic conditions and employment rate were factors in the company's decision to invest here. The company is even considering adding a new store within the city limits of Tampa.

Among the new offerings: magic mirrors where cartoon characters copy people's movements through 3-D technology, a new toy lab and a movie headquarters. The stores also added an American Girl section.

And the Brandon store is one of five U.S. locations testing out an in-store Build-A-Bear Workshop.