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Making Sense of Impact Measures

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The process of producing news stories can be complicated.  And after all the research, interviewing, writing and editing is done and a piece is sent out into the world; newsrooms don’t always know how their work is being received.  A new tool called NewsLynx helps journalists measure the impact of their stories in the “real world”.  We talk with The Poynter Institute’s Kelly McBride about the tool and how it works.