Retailers Expect Back-To-School Sales Boom During Florida Tax Holiday
The increased sales could take place as students who remained home last year because of the COVID-19 pandemic return to school.
With most students expected to be in classrooms next month, after many learned online for at least part of the 2020-2021 school year, retailers anticipate a surge in shopping during Florida’s upcoming back-to-school sales tax “holiday.”
The return of students who remained at home last year because of the COVID-19 pandemic is expected to mean a need for new clothes, footwear, backpacks and even pens and paper when the 10-day tax holiday begins Saturday.
“They're going to need supplies. But there's a special emphasis now I think with things like backpacks and clothing, that maybe there wasn't the same focus on last year,” Florida Retail Federation President Scott Shalley said Tuesday.
During the holiday, shoppers will be able to avoid paying sales taxes on clothes, shoes and backpacks that cost $60 or less, school supplies that cost $15 or less, and the first $1,000 of the price of personal computers, including laptops and tablets, and computer accessories.
The holiday is part of a $196.3 million tax package that state lawmakers approved in April.
State economists estimate Floridians will save $69.4 million during the 10-day period, cutting state revenue by $53.3 million and reducing local tax dollars by $16.1 million. The holiday will run through Aug. 9.
“I hope it holds to be accurate,” Shalley said of the economic forecast. “Certainly, we've seen a resurgence in brick-and-mortar retail shopping, and people are out and about moving around the state of Florida. So, there's a lot of optimism for sure.”
And, Shalley said, shoppers don’t need to be students or have children to take advantage of the discounts. He said that, “even if you're not in the classroom, there's an opportunity to purchase computers and educational devices, school supplies, without paying sales tax.”
Bill Herrle, executive director of the National Federation of Independent Business-Florida, said he hopes the tax breaks can help businesses still recovering from the economic fallout of the ongoing pandemic.
“Business may be stronger than it was a year ago, but it still isn’t as strong as it was before the pandemic,” Herrle said in a prepared statement. “The disruption to Florida’s economy impacted all kinds of businesses, but it’s been especially challenging for small businesses. We need to support the small businesses that do so much to support Florida’s economy.”
Florida first offered a back-to-school tax holiday in 1998, and 10-day discount periods have only been held in 2007 and 2015. Last year, the holiday lasted three days, the same as in 2016, 2017 and 2018. The holiday was offered for five days in 2019.
This is the second consecutive year that shoppers have been able to avoid paying sales taxes on the first $1,000 of the price of consumers. Cell phones don’t qualify as computer electronics.
The accounting firm KPMG estimates the average per-child cost in back-to-school items will be $268 this year, a 9 percent increase from last year.