News, Jazz, NPR
Play Live Radio
Next Up:
0:00
0:00
Available On Air Stations
Local / State

Visit Florida Fights Cuts With Colorado Woes

Visit Florida is fighting proposed budget cuts with a cautionary tale from Colorado.
Visit Florida is fighting proposed budget cuts with a cautionary tale from Colorado.

Visit Florida is fighting for economic survival the only way it knows how, through a marketing campaign.

Visit Florida is fighting proposed budget cuts with a cautionary tale from Colorado.
Credit Visit Florida
Visit Florida is fighting proposed budget cuts with a cautionary tale from Colorado.

House and Senate budget negotiators want to dramatically slash spending for the state’s tourism marketing arm.

Visit Florida is fighting back with a 2-minute video featuring Colorado Tourism Office head Cathy Ritter.

Ritter claims Colorado fell from the nation’s No. 1 summer resort destination to No. 17 a year after lawmakers eliminated her office in 1993.

“By saving $12 million a year, they ultimately cost the state economy about $ 1 billion a year and the losses kept snowballing over the years.”

The ad is titled, “The Story of Colorado Tourism – A Cautionary Tale.” Ritter claims it took decades for her state to regain its market share. Visit Florida stresses the ad was produced with no cost to the public-private agency.

Copyright 2020 WFSU. To see more, visit .

WUSF 89.7 depends on donors for the funding it takes to provide you the most trusted source of news and information here in town, across our state, and around the world. Support WUSF now by giving monthly, or make a one-time donation online.