© 2023 All Rights reserved WUSF
Play Live Radio
Next Up:
0:00 0:00
Available On Air Stations

'Googled': From Brainchild To Behemoth

How much do you know about the company that knows so much about you? At 11 years old, Google is no longer just a search engine: it's e-mail, video, maps, document storage and sharing ... and, of course, a verb.

In Googled: The End of the World as We Know It, Ken Auletta chronicles the growth of Google, from the brainchild of two computer science graduate students, toiling in a California garage, to the multi-billion dollar, multi-nation corporation it is today.

"The world has been Googled," Ken Auletta writes. "We don't search for information, we "Google" it. ... Whether one applauds or fears this 11-year-old company, there is no question that Google demands our attention."

Copyright 2023 NPR. To see more, visit https://www.npr.org.

WUSF 89.7 depends on donors for the funding it takes to provide you the most trusted source of news and information here in town, across our state, and around the world. Support WUSF now by giving monthly, or make a one-time donation online.