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Viewing Life Through an Economic Prism

Robert Frank, a self-described "economic naturalist," often wonders such things as: Why are milk cartons square? He solves the conundrums in everyday life using basic economics. Some of the findings are in his new book The Economic Naturalist: In Search of Explanations for Everyday Enigmas.

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Adam Davidson
Adam Davidson is a contributor to Planet Money, a co-production of NPR and This American Life. He also writes the weekly "It's the Economy" column for the New York Times Magazine.
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