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Outdoor Business Pioneer Yvon Chouinard, Part 2

Patagonia remains a pioneer in outdoor clothing design and alternative corporate culture after decades in business. Company founder Yvon Chouinard discusses his business philosophy in his new book, Let My People Go Surfing: The Education of a Reluctant Businessman.

In the second part of our profile, Alex Chadwick further explores Chouinard's eccentric approach to running a company.

Copyright 2022 NPR. To see more, visit https://www.npr.org.

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