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Outdoor Business Pioneer Yvon Chouinard, Part 1

The Patagonia company is a pioneer in outdoor clothing design and "alternative" corporate culture -- the legacy of founder Yvon Chouinard. In the first of a two-part profile of the pioneering businessman, Chouinard discusses his offbeat business philosophy.

It's all detailed in Chouinard's new book, Let My People Go Surfing: The Education of a Reluctant Businessman. Alex Chadwick tours the grounds of Patagonia's headquarters in Ventura, Calif., where Chouinard encourages his employees to travel, surf and work for environmental causes.

Copyright 2022 NPR. To see more, visit https://www.npr.org.

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