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Adidas to Acquire Reebok in Billion-Dollar Deal

German footwear company Adidas-Salomon says it is acquiring rival Reebok for $3.8 billion. The deal more than doubles Adidas's sales in North America. Analysts say the merged company ought to be in a better position to challenge Nike, the leading sportswear company.

The deal also brings together a global lineup of celebrity endorsers, including basketball star Allen Iverson and rapper Jay-Z of Reebok, and soccer's David Beckham, an Adidas man.

Copyright 2022 NPR. To see more, visit https://www.npr.org.

Scott Horsley is NPR's Chief Economics Correspondent. He reports on ups and downs in the national economy as well as fault lines between booming and busting communities.
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