© 2022 All Rights reserved WUSF
News, Jazz, NPR
Play Live Radio
Next Up:
0:00
0:00
Available On Air Stations

Search Engine Wars: Google's Cinderella Story

In the 1990s, Stanford students Sergey Brin and Larry Page figured out how to use the structure of the Internet — the way pages link to one another — to put the most relevant items at the top of a search list. Their discovery transformed their garage startup, Google, into the Internet's top search engine, a household name and even a verb. NPR's Rick Karr reports.

Copyright 2004 NPR

Rick Karr
Rick Karr contributes reports on the arts to NPR News. He is a correspondent for the weekly PBS public affairs show Bill Moyers Journal and teaches radio journalism at Columbia University.
WUSF 89.7 depends on donors for the funding it takes to provide you the most trusted source of news and information here in town, across our state, and around the world. Support WUSF now by giving monthly, or make a one-time donation online.