© 2022 All Rights reserved WUSF
News, Jazz, NPR
Play Live Radio
Next Up:
0:00
0:00
Available On Air Stations

Smokey's New Saying

NPR's Howard Berkes reports on the advertising campaign that's bringing Smokey Bear into the new millennium. The public service announcements alter the bear's famous warning about "forest fire" prevention, to one concerning "wildfires," in order to emphasize that deserts and grasslands are also prone to destructive fires.

Copyright 2001 NPR

WUSF 89.7 depends on donors for the funding it takes to provide you the most trusted source of news and information here in town, across our state, and around the world. Support WUSF now by giving monthly, or make a one-time donation online.