Visit Tampa Bay

Mary Shedden / WUSF Public Media

Tourism brought in an estimated $109 billion a year to Florida at last count. This week on Florida Matters we’re taking a look at the current state of Florida’s number one industry.


Quincy Walters / WUSF News

In November, Hillsborough County saw an increase in bed tax revenue--a five percent tax on hotel and resort stays. Nearly $2.5 million in bed taxes were collected last month. 

Courtesy of Visit Tampa Bay

Never mind the hurricanes and the Zika that have come to Florida. Santiago Corrada, the CEO of Visit Tampa Bay, says it's been a banner year for tourism in Hillsborough County.

The close of the fiscal year, September 30th, showed record-breaking numbers and he's waiting to see how the calendar year ends.  Corrada says if the tourism agency hits the mark it expects to then, which is $600 million in taxable hotel revenue, it will mean yet another record and a special designation.