University Beat

Mark Schreiner / WUSF

It looks like something out of a sci-fi movie like "Minority Report" -- 3-D image pops up off a monitor, then a person reaches out to touch the image and actually feels something. Such activity is becoming reality at USF's new Advanced Visualization Center.

USF Sun Dome

About 1400 of the almost 3000 students graduating from the USF System this summer are expected to attend Commencement ceremonies on the Tampa campus Saturday.

University officials estimate 2948 degrees will be awarded to graduates from the three campuses in Tampa, St. Petersburg and Sarasota-Manatee: 1923 bachelor’s degrees, 893 master’s degrees, and 132 doctoral and specialist degrees.  '

Kelli Burns / USF School of Mass Communications

Thanks to a superhero, USF’s Advanced Public Relations class returned home from Washington, D.C., with a second-place finish - and first-place prize money - after taking part in America's Natural Gas Alliance (ANGA) Collegiate Energy Challenge.

Bentley University Observer

Have you ever been tempted by the smell of a bakery? Drawn in by the color of the walls of a restaurant? Or wondered why certain music is being played in a store?

It's called "sensory marketing," a field that USF Associate Professor of Marketing Dipayan Biswas knows a lot about.

“Anything that appeals to our senses are more impactful in sort of influencing our behavior, our choices, and often, it happens at a very subconscious level, so we are not even aware of that,” according to Biswas, the author of a dozen articles and over fifty studies on sensory marketing.

Discovery Channel

Fans of the Discovery Channel's "MythBusters" TV show will get a chance to interact with show hosts Adam Savage and Jamie Hyneman (sorry, no Kari Byron!) when the pair appear at the USF Sun Dome on October 13th.

During "MythBusters: Behind the Myths," Savage and Hyneman will share behind-the-scenes stories, as well as bring fans on stage to assist them in their experiments and demonstrations.

Adam Craig / USF Marketing Dept.

Have you ever seen an advertisement that you just know is wrong, you realize the moment you’re watching it, you’re being lied to?  You know, like the bracelet that promises to make you smarter, more attractive, and lower your cholesterol?

But no matter how outrageous those claims, some people still fall for them. USF Assistant Professor of Marketing Adam Craig is studying how our brains react to advertising—particularly deceptive ads—and he’s using neuroscience techniques to do so.

Katy Hennig / USF News

During its 111 years in operation, at least 80 young men died at the Dozier School for Boys in the Panhandle city of Marianna. Some died in fires, some from health problems, and some from violence.

Last year, citing budget cuts, the state closed the reform school.

However, decades of allegations of torture and abuse mar the school's legacy--as does the fact that some of the boys who died there found their final resting place in the unmarked graves of the campus’ Boot Hill Cemetery.

“Today there are 31 metal crosses in rows to commemorate the 31 boys that are believed to be buried there," USF forensic anthropologist Erin Kimmerle tells USF News. "But what’s sort of unknown is whether those crosses really correspond to actual graves.”

WFTS.com

A bear that might have been looking for love was captured at Busch Gardens early this morning after making an earlier stop at USF's Tampa campus.

The 270 pound, 2 1/2 year old Florida black bear was first spotted by a USF student around 1 a.m. Tuesday outside of the Argos Hall residence hall. 

Florida Fish & Wildlife Conservation Commission officials had been tracking the bear since it was last seen in Land O'Lakes last week, so they were able to monitor him as he made the three mile journey through campus, before climbing up a tree near the main entrance of Busch Gardens off Busch Boulevard. 

USF News

The leaders of the University of South Florida's Saint Petersburg and Polytechnic campuses are both stepping down, but under somewhat different circumstances. 

David Touchton, the interim chief of USF Polytechnic for the past six months, is leaving as the campus prepares to close. USF Associate Vice President Kathleen Moore will lead USF Poly through its planned "teach out" of the students who remain after the state approved its transition to an independent university. Touchton's last day will be Friday. 

Superhero Training Network

Sam DuPont and Audrey Buttice were once mild-mannered USF Ph.D. students. As part of a National Science Foundation-funded fellowship program, they’d visit elementary schools around the Tampa area and do science demonstrations. But they thought that they could reach more students by videotaping their work—they just needed a hook. DuPont says they found their answer while waiting in line at Disney World.

"At first we’re like, ‘Pirates!’ and we’re like, ‘Nah, that’s not good.’ Then we’re like, ‘Clowns!’ and we’re like, ‘Ah, that’s a little too juvenile,’ and then we were like, ‘Ah, I got it, superheroes!’ and from there, that’s history!”

So, along with classmate Robert Bair, they came up with new alter egos and a back story--a lab accident that transformed them from normal scientists to super-powered members of The Scientific League of Superheroes.

Taegan McMahon

New research from USF is finding that a commonly-used fungicide may be toxic to aquatic life.

The chemical is chlorothalonil, the most commonly used synthetic fungicide in the United States. It’s used on peanuts, tomatoes, potatoes, and turf grass.

It’s in the same family as DDT, the chemical that was banned after conservationist Rachel Carson’s 1962 book “Silent Spring.”

USF biologist Taegan McMahon, a doctoral candidate in the USF Department of Integrative Biology, has published two papers with associate professor Jason Rohr about the dangers of chlorothalonil.

Dennis Garofalo

UPDATED Sun 6/10 4:30 pm with more info from Speer
 

In addition to the ducks, squirrels and Bulls that populate USF's Tampa campus, there's another species roaming the grounds, as at least one bobcat has been caught on camera.

Aramark/USF Dining Services Production Manager Dennis Garofalo took pictures of a bobcat eating a duck near the Argos Center around 6:30 Thursday morning.

Garofalo says the bobcat, which he and employees have taken to calling the "Fresh Food Company Cat" after the division they work in, has been seen lurking in the area for the last month or so. 

USF Sun Dome / Global Spectrum

With a list of past performers that includes such luminaries as U2, Garth Brooks and Frank Sinatra, a major name was needed to headline the newly renovated USF Sun Dome's grand opening.

Arena officials think their choice - Sir Elton John - more than fits that bill. The award-winning singer/songwriter will play the Sun Dome Friday, September 14th at 8 p.m.

USF College of Marine Science

Researchers at USF's College of Marine Science are finding new and creative ways to use social media to share what they're learning. This week's University Beat on WUSF Public Media looks at how one teacher used Skype to continue teaching her Honors College classes while in the middle of the ocean on a once in a lifetime research cruise. It also shows us how an underwater vehicle is using Twitter to share the information it’s discovering with both researchers and the public.

USF Athletics

In a game in which the only run scored on an infield pop-out, USF softball's magical season ended Saturday with a 1-0 nail-biter loss to LSU in the Women's College World Series in Oklahoma City. 

USF Athletics

Hustle put the USF Bulls Softball team up 1-0 over the University of Oklahoma midway through the first game of the NCAA Women's College World Series Thursday, but the Sooners' big bats exploded a short time later as OU rallied for a 5-1 victory.

Can red wine change the course of Alzheimer’s disease? Not red wine specifically—but resvaratrol, a component of it that can also be found in chocolate, berries and peanuts. The USF Health Byrd Alzheimer’s Institute is taking part in a national study that hopes to determine what part that component plays in slowing down memory deterioration.

USF Athletics

For the first time ever, the USF Softball team is on their way to the NCAA Women's College World Series.

Head Coach Ken Eriksen said his team was actually looking forward to the long trip to Oklahoma City, as it's the first chance many of the them have had to rest since winning a nail-biting, three-game series over Hofstra this past weekend to make the tournament.

USF Athletics

While the USF Softball team prepares for its first trip to the Women's College World Series, the USF Baseball team will stay home after not being chosen for an at-large slot in the NCAA Men's Tournament.

USF isn’t just launching one summer program for high school and homeschool students, but thirteen different programs. University Beat on WUSF 89.7 has a preview of the new Pre-College 2012 initiative, which is designed to get young people interested early in both college and future careers. 

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