Nielsen

TV coverage of the 2012 elections
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"The days of surprise about actual election outcomes in the big data world are likely to be fewer in the years ahead, at least to those who may have access to such data."

Those are the opening words of an article written by a University of South Florida Muma College of Business professor and his research assistant, who broke down nearly a half billion minutes of TV viewing in 2012 to determine that what people watch could show who they'll vote for president.

USF's School of Public Affairs and Nielsen released the season's final results from the Sunshine State Survey Tuesday,  giving the most recent indication of how Floridians feel about the issues that affect them the most.

USF Political Science Professor Susan MacManus said overall, Floridians are feeling more optimistic about the direction the state is headed.

USF's Sunshine State Survey on Health

Oct 7, 2014
sunshinestatesurvey.org

USF's School of Public Affairs and Nielsen released more results of their annual Sunshine State Survey today. These are the numbers on how Floridians feel about recreational marijuana.

USF Professor Susan MacManus says two-thirds of Floridians believe that the approval of the medicinal marijuana amendment will lead to legalizing pot, while less than one-third disagree.

http://sunshinestatesurvey.org/

 USF's School of Public Affairs and Nielsen's latest results on their annual Sunshine State Survey was released today, asking how Floridians feel about crime and environmental issues.

USF Political Scientist Dr. Susan MacManus said 46 percent of Floridians are in favor of making current gun laws more restrictive, while a slight majority see no reason to do so.

"This question really reflects racial, ethnic, gender and age divide in the state," she said.

USF's Sunshine State Survey Results on Jobs

Sep 16, 2014
sunshinestatesurvey.org

USF's School of Public Affairs has released the latest results of its annual Sunshine State Survey.  USF and Nielsen are asking how Floridians feel about a variety of issues.

USF Political Scientist Dr. Susan MacManus said Floridians believe the biggest threat to Florida's economy is unemployment. But they rated undocumented immigrants as the third biggest concern.