Most of us have heard the story of Notre Dame Linebacker Manti Te'0 and his girlfriend that didn't exist. She was an internet hoax.
The real story of his imaginary girlfriend wasn't told by the big sports media organizations that had helped spread the myth to begin with.
No, the bloggers at a sports website called "Deadspin" broke the news.
That doesn't really surprise Kelly McBride of the Poynter Institute's Sense Making Project.
"Deadspin is known as a, sort of, in your face, I'm gonna stick my finger in the eye of the big guy sports website," she said.