big data

TV coverage of the 2012 elections
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"The days of surprise about actual election outcomes in the big data world are likely to be fewer in the years ahead, at least to those who may have access to such data."

Those are the opening words of an article written by a University of South Florida Muma College of Business professor and his research assistant, who broke down nearly a half billion minutes of TV viewing in 2012 to determine that what people watch could show who they'll vote for president.