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Mark Schreiner / WUSF 89.7 News

For the fourth time since last September, the University of South Florida has renamed one of its schools after receiving a gift of at least ten million dollars. But unlike the last three, this time it’s not a business school, but the School of Mass Communications that’s being "rebranded."

The new Zimmerman School of Advertising and Mass Communications is named after USF trustee, advertising executive Jordan Zimmerman, who in March donated $10 million to his alma mater.

"There’s no better time than today to make the gift towards education, make the gift to give back to others, make the gift of forward education and make the gift to build the number one advertising communications school in the world," he said at a celebration outside the school.

USF

It's yet another multimillion dollar donation and corresponding name change for a University of South Florida school. But this one's a little bit different.

The amount of the donation -- $10 million -- is the same as two of the three previous gifts, and the giver is a USF graduate, also like two of the previous donors. This time, however, the recipient isn't a USF business school.

South Florida-based Spirit Airlines is known for being cheap. It boasts "ultralow" base fares and then charges for items such as carry-on luggage or printing out your boarding pass at the airport.

That thrift carries over to Spirit's advertising. Even compared with other low-cost airlines, Spirit spends almost nothing on ads. And yet the company makes a surprising splash with its campaigns. A visit to Spirit headquarters reveals the secrets of its marketing.

1800askgary.com

Seems like the name 1-800-Ask-Gary is everywhere: On TV commercials, on the radio, on the sides of buses...

But here's one place that no longer bears the moniker of the "doctor and lawyer referral service": The amphitheater at the Florida State Fairgrounds. 

Ask-Gary had a three-year naming rights deal with the outdoor concert venue off Interstate 4, according to the Tampa Bay Times. That contract expired Dec. 31.

(UPDATED July 26) The ad described in the post below was pulled off of YouTube at the request of the International Olympic Committee, citing copyright violation, The Washington Post reported Thursday.

Adam Craig / USF Marketing Dept.

Have you ever seen an advertisement that you just know is wrong, you realize the moment you’re watching it, you’re being lied to?  You know, like the bracelet that promises to make you smarter, more attractive, and lower your cholesterol?

But no matter how outrageous those claims, some people still fall for them. USF Assistant Professor of Marketing Adam Craig is studying how our brains react to advertising—particularly deceptive ads—and he’s using neuroscience techniques to do so.

graur razvan ionut / FreeDigitalPhotos.net

Feel like you’re barraged with political ads every time you turn on the TV? That’s because you are.

According to this map in the Washington Post, Tampa is No. 1 in the amount of money the presidential candidates and groups supporting them have spent on television campaign ads this year.

So far, they've spent more than $13 million in the Tampa Bay media market. The only other markets that come close are Charlotte, N.C., and Orlando.