Tampa Bay in Top 10 "Mobile Shopping Savvy" U.S. Cities
Ok, so we may be the butt of jokes nationwide, what with the five days it took to count all the votes down to the Jill Kelley-General Petraeus sitcom. But when it comes to savviness on the shopping front, we're all aces.
Tampa Bay is ahead of Phoenix, but slightly behind Detroit.
That's the word from the Interactive Advertising Bureau. With Black Friday and Cyber Monday around the corner and research pointing to the number of consumers turning to mobile devices for holiday shopping nearly doubling since last year, the bureau (IAB) has published its list of the most mobile shopping savvy cities in the U.S.
Houston’s number one ranking, driven by its mobile shopping versatility and dexterity, is closely followed by Seattle-Tacoma, which catapulted to the second spot from its number ten perch in 2011, followed by San Francisco, which is new to the top ten list. Among other notable changes, Boston made its debut in the top ten, while New York and Atlanta both saw slight declines. In comparison, Los Angeles and Chicago held steady in their rankings between this year and last.
The 2012 IAB U.S. Mobile Shopping Savvy Cities Index is:
- San Francisco
- Los Angeles
- New York City
- Dallas-Ft. Worth
- Washington, D.C.
- Tampa-St. Petersburg
- Minneapolis-St. Paul