If there's any one person who has dominated the airwaves this week, it's - yes, you guessed it - Donald Trump.
His proposal to ban any Muslim from entering the U.S. sparked a firestorm of criticism. But it also has him just where he wants to be - in the center of the media universe.
Perhaps no one said it better than his fellow aspirant for the White House, former Florida Gov. Jeb Bush:
"He knows what he's saying. He's smart. He's playing you guys like a fiddle - the press - by saying outrageous things, and garnering attention. That's his strategy - to dominate the news."
So is the Donald really playing the press like a fine Stradivarius? To answer that question, we talk with Kelly McBride of the Poynter Institute for Media Studies.