Making Sense of Ad Blockers By Person: Lisa Peakes • Aug 28, 2015 TweetShareGoogle+Email More people are using ad blocking software, but internet sites depend on advertisements to stay afloat. We talk with The Poynter Institute's Kelly McBride about how ad blockers work and what the mediascape might be like if it were ad-free. Listen Listening... / 4:10 Tags: Ad BlockersThe Poynter InstituteThe ClapperMeow MixHeadonWisk DetergentTweetShareGoogle+EmailView the discussion thread.