The tourists stream to Florida in their cars, intent on a week at Disney or a sugar-sand seashore or a nonstop party on South Beach. Road weary and thirsty, they pull over at one of the state’s five official welcome centers. They walk inside, and then they look up.
“The best start under the sun,” reads a big sign. “FLORIDA ORANGE JUICE.”
Behind a counter, a woman sits with a stack of paper cups. “Welcome to Florida,” she says with a big smile. “Orange or grapefruit?”
The juice is cold and sweet. It tastes like the Sunshine State.